Atari and Lexus Test Drive New Cars NEW YORK, April 12 /PRNewswire-FirstCall/ – Atari, Inc., one of the world's most recognized brands and a third-party video game publisher, today announced that a new 'Lexus Car Pack' is available now for free download on Xbox Live(R) Marketplace for Test Drive Unlimited, the ultimate automotive and lifestyle gaming experience for Xbox 360(TM) video game and entertainment system from Microsoft. As far as in-game advertising goes, though, it's pretty darn clever and unobtrusive, so I don't really mind. The Lexus GS 450h hybrid-powered luxury sport sedan and Lexus LS 460 premium luxury sedan are available now, with the SC 430 hard-top convertible and the 2008 LS 600h L coming a little later.Here's the thing: the LS 600h L isn't even available in real life yet, so this is basically a big fat advertisement for the car. I'm not sure how many people out there are still playing Test Drive Unlimited (hey, I thought it was fun, but a lot of folks haaaated it), but if you're one of the faithful, there's a new Lexus Car Pack available for free download from Xbox Live.
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